5 Tips on Developing Your Mission, Vision, and Core Values as a Female Entrepreneur

Powerful Business Academy
8 min readOct 25, 2021

Do you have a mission, a vision, and core values for your business? If you’re only starting out as a female entrepreneur, or if you think your company isn’t sizeable just yet, you may be wondering, do you even need them at all? What are they for? What’s the difference among these three to begin with?

The importance of having a mission, vision, and core values has always been overlooked by many businesswomen. As a business coach for female entrepreneurs, I always ask my clients, “How do you see yourself in five or more years from now?” Some women have a general image of how they want their business to be, but many others don’t. When I ask them how they plan to achieve these goals, even more women are unable to define the steps they should be taking to achieve success. If you don’t know where you’re going, how will you get there? Will you even get there?

The condensed answer is this: your mission, vision, and core values allow you to see clearly what direction your business should take. With the business industry constantly evolving, it’s very easy to get lost in what’s trending, what’s profitable, or what’s easy. You need these guidelines to make sure that you stay on track and stay true to your intentions when you started your business.

Now, creating your mission statement, identifying your vision and discovering your core values are just part of one area that you need to work on when you’re trying to scale and grow your business. And there are many areas, with all of them interconnected. For instance, this part guides other areas of your business that are just as important, such as planning and goal setting. If you want serious results, you need a holistic approach that tackles all areas of your business. If you want to learn more about what these areas are, check out my system “The Women’s Blueprint For Business Success”

With this understanding of why your mission, vision, and core values are important to your business, here are some tips on how you can create ones that work for you:

1. Start by discovering your core values

Before you start creating your mission and vision, you need to know what your core values are. They are so essential that you need to know what they are before you even start any business. Your core values define how you want to live your life. Your business is a huge part of your life. As a business coach for female entrepreneurs, it’s the first thing I work on with a client.

Your core values depict what beliefs, principles, and standards you should live by. They are the essence and identity of you. How will you know them? Ask yourself what’s most important to you. Is it family, integrity, service, religion, friends, inspiration? There are hundreds of possible core values. How should a normal business day look like for you when you want to live every day according to your values?

When you know what your core values are, you should assess: Are you living by them? Because if your actions and decisions are aligned with your values, that’s what you radiate and vibrate. The law of attraction kicks in. And it sets off a force that will make your actions easier because you are in alignment with who you are. Miracles and coincidences start to happen. This alignment only starts when you know what your purpose is and when you work according to your values.

2. Your mission should be for a higher good

When you’re creating your mission, think about what your higher purpose is as a female entrepreneur. It’s not just about what you do or what you want to achieve. It’s more about who you are and what legacy you want to leave behind. And it’s not about the money. Legacy is never about the money.

In my case, I want my legacy to be this: make the business world become more feminine. I want my business to be about helping other businesswomen scale and grow their businesses. I want to help businesswomen create bigger businesses so I can fulfill my mission that the business world is not so masculine anymore.

Your mission is your why

Why do you do what you do? Why do you exist as a business? For whom do you do it and what are the benefits? You should ask yourself these when you’re creating your mission statement.

3. Your vision is about how you fulfill your mission

There are many various ways you can create your vision, but your mission gives it direction. For example, it’s possible to achieve my mission of a more feminine business world if I had gone into politics, or into charity work. But I chose to do it through my own business. So, your vision and mission may be different and not directly related, but they are connected. And when you know the vision and mission of your company, you’ll know what goals you need to set and what steps you need to take to achieve them.

I could’ve chosen many types of businesses to achieve my mission. I chose to be a business mentor. That’s what my vision is. So, when you create your own vision, think about how you want to achieve your mission. What business or industry do you go into so you can realize it?

4. Having a vision, mission, and core values are important even for small businesses

All large and successful businesses have their own missions and core values. And if it’s helpful for them, it can be as helpful for you too, no matter how big or small your business is. Having these are not just a formality, they are powerful guidelines that direct you towards your goals. If you have a mission and vision, you always know what to do. They give you focus.

Don’t be intimidated by them if you think that your business is still too small. They will actually give your audience a better understanding of who you are as a business. Your potential clients will be able to relate to you more if they know who you are and what you stand for. And they will be more likely to respond to you because they are able to connect with you.

5. Your mission, vision, and core values will attract more opportunities

I am a big believer of energy and vibration. If you love what you do and you’re in the right direction, your energy increases, and you attract many opportunities. And these opportunities, come in many shapes and sizes. Some will help you grow and thrive, but some will sidetrack you as well. If you know what your mission, vision, and values are, you will know which opportunities to take and which to turn down because they don’t serve you.

As a businesswoman and a business coach for businesswomen, I’ve been in this situation many, many times. Because one of my core values is to improve, I’m always tempted to say yes to every opportunity that comes my way. And I do want to learn more and get better, but I always check: is it in alignment with my core values and my mission and vision? If they are not, I move on. This creates the focus for me and my business.

Summing it up

If you feel lost and unsure about what steps you need to take as a female entrepreneur, going back and reflecting on your core values, mission, and vision will help you redirect your focus. They are not just for big businesses to tout, it’s for you to find guidance from, no matter where you are in your business.

If you don’t have your own mission, vision, and core values yet, it’s time to take a step back and think about who you are as a business and as a businesswoman. I’ve previously mentioned that this is only one part of growing your business, but it is still an important part. Because that’s how it is when you’re scaling and growing your business — you need to work on all areas. If you don’t have a strong mission, vision, and core values, your goal setting, and strategic planning will be all over the place too. Each area affects another, and they all work together. You can learn more about my holistic approach through my own system, “The Women’s Blueprint to Business Success.”

Learn more

My name is Tineke Rensen and I am a business coach for women. I created the system “A Women’s Blueprint for Business Success,” where I work with female entrepreneurs in 9 major areas in their business.

There are many out there who call themselves “business coaches” but have never had their own business. What you need is a business coach who has experience in scaling and growing businesses. And I’ve had plenty. In my 31 years of experience, I’ve become an expert on many areas, and I can help you with whatever topic you need help with. Because it NEVER is about changing just one thing that’ll pivot your business around

If you want to learn more about what makes a good business coach for women check out this article about the 20 questions you should ask a business coach for female entrepreneurs.

Interested to learn how you can work with me one-on-one to build your one-woman gig to a proper business and double your income within a year? Click here now to schedule a quick 15-minute call with me and get started.

About the author:

Tineke Rensen of Powerful Business Academy has been in business for 31 years. She built an international Outdoor and Survival business from scratch and sold it after 22 years.

Tineke was also a national whitewater kayaking champion.

She now is one of the most all-round business accelerators and mentors you can find. She helps businesswomen to “Scale & Grow, Make More Impact And Work Less.” There are very few topics she cannot help you with in your business. Many people find this hard to believe, but hey, how much do you think you know about scaling businesses if you live it day and night for 31 years?

Tineke created the system “A Women’s Blueprint To Business Success.” She is a multi-awarded serial entrepreneur and is the author of the book “Maximum Business Growth For Women.