How To Set Goals And Targets As A Female Entrepreneur

Female entrepreneurs need to set goals and targets if they want to achieve growth. Every year, thousands of people with new and promising ideas think about starting their own business. However, most of those fail in the initial years of the business. The reason for their failure is the misconception that having a good business idea is more than enough to start their successful business. In reality, setting proper goals and targets, and taking the right actions to achieve them, are what keeps a business going.

Many business coaches for female entrepreneurs find that one of the main reasons why most female entrepreneurs fail to sustain and scale up the business is that they set their goals either too big or too small. When a target or goal is too big, it can be scary. When that is the case, most people avoid it or delay it for too long, or never accomplish it at all. On the other hand, if a target is too small, we tend to be uninspired because we are simply not challenged enough.

What Characteristics Should Your Targets Have?

Most business coaches for female entrepreneurs agree that goal-setting is one of the keys to a successful business scale-up strategy. To come up with good goals and targets, there are a few things you should consider:

  • The target must be exciting. When you set your goals, think about what excites you and inspires you. When a target you set motivates you and you look forward to achieving it, it lights a fire within you to work harder to reach it. However, If the target is too strict and boring, you might feel limited by it and you end up lacking the drive to complete it.
  • The target must be challenging. According to a study, 90% of people perform better with relevant and challenging goals. Your targets and goals should be fueled by ambition. They must not be too easy that you don’t feel any accomplishment even after having achieved them. They should also not be too challenging that you feel discouraged to even start. In other words, your goals must be aspirational yet realistic.

Most female entrepreneurs don’t make it a priority to set goals and targets because they tend to constantly worry about how they would be able to achieve them. As a business coach for women, I assure you that the only thing you need to know is what your first step will be. The rest of the steps will become apparent to you after you have set out to work on your targets.

When Setting a Target, The Only Important Thing Is The Reason Why

If you want to set the perfect goal for yourself and your business, you need to know why. When clients consult me about goal-setting and business scaling strategy, as a business coach for female entrepreneurs, I usually ask:

  • Why do you want to achieve this goal?

This is because the reason must be significant and valuable enough that you will work against any obstacle in your way to achieve it. After all, when you desire something, you will continue to work hard to get it. This way, failure will not be an option for you.

If you feel like all this is overwhelming you, don’t think that there is anything more you can do. I write another blog post about how you can avoid burnout as a female entrepreneur and focus on scaling up the business.

Different Ways Of Goal-Setting For Female Entrepreneurs

At some point as a female entrepreneur, especially when you’re scaling a small business, you must have heard of the traditional way of setting goals: the SMART way. This is an effective technique of determining what goals to set to maximize your chance of achieving them, and eventually to scaling a business for growth. SMART goals should be:

S- specific

M- measurable

A- achievable

R- realistic

T- timely

To sum it up, a target should be specific and detailed, as opposed to general and vague. There should be concrete and measurable criteria for the progress and results you achieve. And the goals should be reasonable, attainable, and set to a schedule or a timeline.

As a business coach for female entrepreneurs, I highly encourage this method. But other than this, I also recommend that you visualize your goals. In your mind, think about what you want to achieve, and go into detail when you do. Use all your senses. What does success look like to you? You can even create a mood board to help you feel your goals and make them tangible.

Summing It Up

Setting goals and targets is an important step for your business growth. Starting a business is easy, but maintaining it is tricky. To ensure the structured growth of your business, you should make daily, weekly and annual goals for your business. This will help keep your business on track and will help you keep a check on the progress you make.

You can also consult a business coach for women to know more about setting good goals for yourself and your business. If you’ve been asking yourself, “What targets should I set to scale my business?” you can schedule a 15-minute FREE call with me to see if I can help you with your goals:

Learn More

If you’re a female entrepreneur looking for extra knowledge and expertise, look for a good business coach for women because there are many out there who never even had their own business. This advice could make or break your business.

How do you know if someone is a good business coach for women?

Check out this article about the 20 questions you should ask a business coach for female entrepreneurs.

My name is Tineke Rensen and I am a business coach for women. I host monthly masterclasses about various business topics.

The next masterclass is on the 17th of June. The topic of the next masterclass will be: Planning and Setting Goals for your Business. You can also check it out here.

Try it out!

For the first class, you only pay 1 euro ($1,20), so it is safe for you to check me out. Afterward, you decide if you’ve learned something and whether you want to continue to become a member for 47,- euro/month (with a lot of extra benefits). Or you just move on.

If you want to take it a step higher and work with me one-on-one to build your one-woman gig to a proper business and double your income within a year, without spending a dime, click here now to get started.

About the author:

Tineke Rensen of Powerful Business Academy has been in business for 31 years. She built an international Outdoor and Survival business from scratch and sold it after 22 years.

Tineke was also a national whitewater kayaking champion.

She now is one of the most all-round business accelerators and mentors you can find. She helps businesswomen to “Scale & Grow, Make More Impact And Work Less.” There are very few topics she cannot help you with in your business. Many people find this hard to believe, but hey, how much do you think you know about scaling businesses if you live it day and night for 31 years?

Tineke created the system “A Women’s Blueprint To Business Success.” She is a multi-awarded serial entrepreneur and is the author of the book “Maximum Business Growth For Women.




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